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So why the damn should social conservatives care about the 'free market' then?

Fusionism, the idea that social conservatism and free-market libertarianism went hand in hand, was one of the biggest cons of the century. Corporations stabbed social conservatives in the back when they decided to embrace woke values. Neoliberals got everything out of the arrangement, and conservatives got nothing.

Social conservatism in fact is better served by economic populism, as neoliberalism erodes the traditional family and manufacturing jobs. But yet social conservatives still provided the rank and file manpower of the GOP, because they thought that whilst the GOP helped big business, at least they also helped preserve traditional values. A major reason why Bush won in 2004 was the grassroots push from social conservatives to stop gay marriage, which of course the GOP leadership didn't care about, and utterly and pathetically capitulated on.

I want the GOP to do as much damage to woke corporations as possible. They betrayed their side of the deal to millions of (often not very well off) conservative voters, who still loyally voted for the same candidates as them because they believed that woke ideology would be kept at bay.

Corporations need to be made to realize something very clear: despite the constant 'right side of history' smug taunts from their woke left employees, and people posing as impartial market researchers, that deliberately insulting, belittling, and humiliating social conservatives can do real, lasting damage.

Anheuser-Busch needs to be made an example of, that once you insult socially conservative voters, they will not forget it.

The level of state attack on woke businesses, and the ESG regime and HR departments that promote it, should be so utterly crippling, that not a single one will DARE even CONSIDER becoming woke again.

And if that makes me a socialist? Fine. Better economic leftism than cultural leftism.

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Apr 29, 2023·edited Apr 29, 2023Author

Your comment puts me in mind of this essay I recently published. https://www.aaronrosspowell.com/p/social-conservatism-is-suffering

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If you think about it, it really isn't necessary to propose "one of the biggest cons of the century" to explain social conservatives falling for something. Whatever the theoretical merits of social conservatism, clearly as a practical matter American social conservatives are markedly dumber and easier marks than the rest of American society. Indeed it is hard to explain a lot of the dynamics visible in American social conservatism (which is largely a euphemism for Evangelicalism) without the assumption that a very large proportion of social conservative leaders, maybe the majority, are outright sociopaths whose overt self-understanding is that they are victimizing their sheep. *Of course* you're going to lose out in any intra-coalitional battle, you can't even stop obvious con men from taking over your own social conservative institutions (such as they even exist anymore.)

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"So why the damn should social conservatives care about the 'free market' then?"

Because markets are – however unevenly and slowly, measured sometimes by years or even decades – also ultimately self-correcting.

If Anheuser-Busch's actions, on balance, alienate customers and leads to reduced revenues and profits over any term, long or short, they have a variety of market-related incentives to change their behavior. Among these, stock options, shareholdings, and performance-linked salaries and bonuses for their executives; pressure from shareholders, via board elections; and pressure from distributors and retailers.

As well, one problem with cheering on "state attacks on woke businesses" is that when a future Woke administration (or one espousing some other ideology, perhaps far more odious than any in our current culture wars) takes control at a state or Federal level, they'll happily use those in-place mechanisms of power and by-now-well-established norms – that it's acceptable for government to punish private businesses purely on their basis of "things they've said publicly" – to attack those they themselves don't like.

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"If Anheuser-Busch's actions, on balance, alienate customers and leads to reduced revenues and profits over any term, long or short, they have a variety of market-related incentives to change their behavior."

And their slight walk-back has infuriated their HR departments and ESG investors (the people behind the Dylan Mulvaney decision are ON LEAVE, not fired). Make no mistake, whilst they might appear to be conciliatory now that the iron of consumer anger is hot, the moment the pressure is reduced it will snap right back to being woke. Their woke employees and ESG financing mandate it.

"As well, one problem with cheering on "state attacks on woke businesses" is that when a future Woke administration (or one espousing some other ideology, perhaps far more odious than any in our current culture wars) takes control at a state or Federal level, they'll happily use those in-place mechanisms of power and by-now-well-established norms – that it's acceptable for government to punish private businesses purely on their basis of "things they've said publicly" – to attack those they themselves don't like."

They already do that. They force businesses to comply with DEI because the expanded Civil Rights Law makes them liable to lawsuits. All businesses that have contracts with the federal government must comply with DEI, as per the Civil Rights Restoration Act of 1988.

The reason why woke progressives are so smug about their inevitable triumph is that when they use state power to override the will of the people, like they did with California's Proposition 8 with Perry and later Obergefell, conservatives let themselves be walked all over. They don't fight back, and they don't stand up for their values.

Why has the right taken such an illiberal turn in the past 3 years? Because of the mass deplatformings and censorship taken by big tech when it looked like anti-SJW sentiment was on the ascendency. Big tech partly did this of its own accord (and the accords of its activist employees), but also the woke-run FBI heavily interferes in big tech content moderation to engage in censorship of non-woke opinions.

We tried the free-speech, 'marketplace of ideas' approach. The left spat in our face for it, as they could not tolerate even the slightest dissent from their agenda. The things that Ron DeSantis is doing in Florida in regard to woke capitalism are 1) long overdue, and 2) should be even harsher, Disney and their smug CEO Bob Iger outmanoeuvred DeSantis and have doubled down on LGBT, taunting the governor with even more LGBT events. They need to face enormous financial damage if they are to be brought to heel.

It is cancel or be cancelled, impose or be imposed upon. This wasn't what we wanted, but the woke left, through its judicial authoritarianism and contempt for free speech made it inevitable. The right is only giving the left a long deserved taste of its own medicine.

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